7 Out of the box ideas for Digital marketing

It’s mandatory for your business to have an online presence considering more people are connected to the internet now. But it’s no bed of roses to take your business online and make it successful as there is much wider traffic on the web than ever before. To make your business stand out, you will have to implement newer and resulting techniques. 

So, ready to try out the best digital marketing strategies? Here’s a list of 7 top notch out of the box ideas to try out in 2020. 

 

Social media advertising – Social media advertising and marketing is one of the best and most effective ways to generate leads and convert your prospective customers into loyal customers. Social media marketing strategy allows you to engage and interact with consumers directly better than any other advertising platforms. Use social media ads, rather than just google ads. 

Contests and campaigns – You can even run some creative contests and campaigns on social media platforms to nurture more leads and increase conversions and profit. This method is attractive for more customers than other methods, also hashtag use makes it reach even a wider audience base. This also proves to be one of the great digital marketing ideas 2020.

Influencer marketing – Influencers help you in marketing to viewers with their specific interests. When an influencer promotes a business, it is more likely to get more brand awareness and engagement. The results might be slow but they are effective. I would recommend influencer marketing for long-term strategy.

Tell stories in content – Storytelling is one of the smartest ways to produce content as it involves an emotional touch. When you are using storytelling as your marketing strategy it means you are being more customer centric rather than brand centric. In comparison to other areas of sales and marketing, it allows you to tell your story in a more authentic way. Thus, building more trust.

Use of apps – You can take audience interactions to the next level, with the use of apps. Apps are much easier to use and access on mobile devices as compared to websites. mobile apps offer awareness and communication to customers which further helps in better interactions with your target market and building trust making it to the list of digital marketing ideas 2020.

Live chat using chatbot feature – Chatbots allow you to get in touch with your audience in a more personal way than other social media platforms. I would suggest you start using chatbots to lead the competition and provide a better social media user experience to the audience while getting a higher market share in the long run.

Use video marketing through youtube – YouTube marketing is a bit more technical job but undoubtedly one of the best digital marketing strategies. It requires producing high quality videos which customers are actually looking for. Also they have to be published consistently and should have engaging and attractive content. You should also invest in professional video tools to make editing easier and videos more fun.